HEY! I’M ALLISON ⟡
Brand & Marketing Designer
Focused on print, digital campaigns, and visual identity systems for automotive and industrial brands.Based in Indiana with over eight years of professional experience, my design approach looks to expand outside the box and push creative boundaries to make eye-catching, colourful work.
✦ // Promaxx Rebrand
✦ // omni posters
✦ // flyers and magazine ads
✦ // postcards
✦ // meyer rewards trip
✦ // illustration
✦ // email & social media ads
✦ // Meyer 12 Volt Digest
✦ // Meyer Distributing Marketing Guide
✦ // Logo Work
✦ Promaxx REBRAND
Promaxx Automotive, one of Meyer Distributing’s in-house brands, was in need of a refreshed visual identity. I was responsible for redesigning the logo and developing an updated brand look that modernized the company’s appearance while maintaining recognizability within the automotive market.The project focused on creating a stronger and more contemporary identity through logo refinement, typography, color direction, and cohesive branding elements. The redesign aimed to better align the brand with its industry while preserving the established presence and familiarity of the original identity.
✦ logo work
A collection of personal and conceptual logo designs created to explore branding, typography, and visual identity development across a variety of styles and aesthetics.
tow-rite bebrand
torxx and meyer pool supply
While the final logo concepts for Meyer Pool Supply and Torxx were ultimately not selected, these designs still represent my exploration of branding, typography, and visual identity development.
DONUT BANK REBRAND
A project from 2017 looking to rebrand and redesign a beloved local bakery in the Evansville area, Donut Bank. The aim was to create a sleeker, more modern logo design that could resonate with a more contemporary audience while giving the bakery a fresh new look.
✦ Illustrated Works
A long-term creative practice exploring composition, texture, and visual storytelling outside of client work. Drawing and illustration have been a major creative outlet for much of my life, allowing me to experiment with style, atmosphere, and storytelling in a more personal way.While these pieces were created independently, they reflect my broader creative interests and showcase skills in composition, color, detail, and visual communication developed through years of illustration practice.
✦ meyer distributing marketing guide
Meyer Distributing’s marketing guide for prospective vendors and clients needed a visual refresh, so I was tasked with redesigning the existing guide with a more modern and cohesive look. The goal was to better showcase the company’s services, capabilities, and brand identity through updated layouts, typography, and visual presentation.The redesign focused on improving readability, organization, and overall visual consistency while creating a polished marketing piece that effectively communicated what Meyer Distributing has to offer. This project emphasized editorial layout design, branding, and balancing large amounts of information within a clean, accessible format.
✦ meyer distributing 12V Digest Mailer
A small promotional mailing digest created for Meyer Distributing buyers showcasing a sampling of products and brands within the 12-volt industry. Designed with a focus on readability and visual hierarchy, the digest combined promotional graphics, product imagery, and clean layouts to create an engaging and easy-to-navigate format for buyers.The project emphasized concise communication, cohesive branding, and efficient use of space while maintaining a modern marketing aesthetic consistent with Meyer Distributing’s existing materials and what vendors provided of their product.
✦ omni posters
Collage-style posters created for Meyer Distributing’s in-house brands, Omni Outdoor Living and Omni Garage, for display in the company’s New York conference room. Each piece was designed to reflect its brand identity while working together as a cohesive set.The Omni Outdoor Living poster used layered natural imagery, organic textures, and elements of fire and water to create a warm, inviting atmosphere. The Omni Garage piece took a more industrial approach, incorporating metallic textures and structured composition to convey durability, motion, and performance.These designs focused on blending brand storytelling with large-format environmental design through collage, texture, and composition.
✦ Magazine & Print Ads
A variety of magazine advertisements and sales order flyers created through Meyer Distributing for several manufacturing and vendor brands. These pieces were designed to promote products, highlight brand visibility, and communicate key information through bold layouts and concise visual messaging.A majority of these advertisements were featured in major automotive industry publications including The Shop and SEMA News, often appearing within the opening pages of each issue. The projects emphasized strong visual hierarchy, branding consistency, and attention-grabbing layouts tailored for print publication and promotional marketing.
✦ postcards
Promotional postcard mailers designed for Meyer Distributing featuring a variety of in-house and vendor brands alongside selected products highlighted for each campaign. These mailers were created to deliver concise, visually engaging advertisements that effectively showcased featured products and promotions in a compact print format.This work emphasized balancing eye-catching design with readability and efficient use of space within a small-format printed piece.
✦ Meyer Rewards Trip
Every year, Meyer Distributing hosts a rewards trip campaign for vendors eligible through a promotional drawing. For the 2024 campaign, Meyer Distributing hosted a trip to Cancún, prompting me to develop a visual identity inspired by the resort destination and overall tropical, but elegant, atmosphere of the event.The project included the design of promotional banners, advertisements, and supporting campaign graphics created with responsive web layouts in mind. The branding focused on capturing the luxury and vacation-oriented feel of the trip while maintaining consistency with Meyer’s marketing style. This project emphasized campaign branding, digital advertising design, and creating adaptable layouts optimized for both desktop and mobile viewing.
✦ Meyer Webpage banners & email ads
A collection of weekly email hot lists, web banners, and promotional advertisements created and updated for Meyer Distributing across a wide range of products and vendor brands. These materials were designed to support ongoing marketing campaigns through visually engaging layouts, clear promotional messaging, and consistent branding across digital platforms.Working with the large variety of brands and industries represented by Meyer Distributing required adaptability in design style while maintaining cohesive presentation and readability. This work emphasized fast-paced production design, responsive web graphics, and organizing large amounts of promotional content into accessible and visually effective advertisements.
✦ RV PRO & RV BUSINESS
RV PRO is a leading business-to-business publication serving professionals across the RV industry, covering topics including new RVs, manufacturing components, parts and accessories, business services, and industry news.Each month, Meyer Distributing features a tower advertisement within RV PRO’s eNews section. These advertisements were designed to create strong visual impact within a compact digital format while effectively promoting featured products, brands, and marketing initiatives to a targeted industry audience.The project emphasized concise visual communication, responsive digital advertising design, and maintaining brand consistency across recurring monthly campaigns. Careful attention was given to layout, typography, and hierarchy to ensure readability and engagement within a narrow banner format.
